The importance of big data and what to do whit it

According to an IBM Marketing Cloud study 90% of current data on the internet was generated in the past 2 years. However what exactly does this mean and does it affect our everyday life?

Nowadays, apart from the fact that more and more end users hop on the internet and create regular content, more and more sensors, machines and devices are being connected to the IoT generating oceans of binary data.

According to industry experts we are at the break of the so called “Industry 4.0” that is commonly referred to as the “fourth industrial revolution”.  One of the very interesting and peculiar things that industry 4.0 is enabling can be described with the following situation.

Imagine you are at the store buying sneakers. Then you take your phone and scan a QR code on the sneaker,…

Lire la suite